Advertising has evolved dramatically, shifting from traditional television to the world of streaming and digital platforms. In the past, TV was the main channel for capturing consumer attention, with commercials carefully placed during prime time. However, with the rise of the internet and streaming platforms, user behavior has changed significantly, prompting brands to adapt their advertising strategies. Today, consumers prefer to decide what content to watch and when to watch it. This shift has led to a massive migration to services like Netflix, YouTube, Spotify, and other streaming platforms. Not only does this allow for greater personalization, but it also creates unique opportunities for advertisers to target audiences more precisely, tailoring ads to each user’s interests, location, and viewing habits. The transition to streaming has also reshaped the type of content produced. Ads are now shorter, more interactive, and designed to minimize interruptions to the user experience. Furthermore, with real-time data