Advertising Audio – From TV to Streaming
Advertising has evolved dramatically, shifting from traditional television to the world of streaming and digital platforms. In the past, TV was the main channel for capturing consumer attention, with commercials carefully placed during prime time. However, with the rise of the internet and streaming platforms, user behavior has changed significantly, prompting brands to adapt their advertising strategies.
Today, consumers prefer to decide what content to watch and when to watch it. This shift has led to a massive migration to services like Netflix, YouTube, Spotify, and other streaming platforms. Not only does this allow for greater personalization, but it also creates unique opportunities for advertisers to target audiences more precisely, tailoring ads to each user’s interests, location, and viewing habits.
The transition to streaming has also reshaped the type of content produced. Ads are now shorter, more interactive, and designed to minimize interruptions to the user experience. Furthermore, with real-time data tracking, advertisers can measure campaign effectiveness with precision and make quick adjustments.
This shift has made advertising more accessible for brands and more relevant for users, opening up new ways to connect consumers and brands in an environment that constantly adapts to modern habits. At our company, we specialize in producing high-quality audio for TV ads and, increasingly, for streaming platforms where brands seek a full-spectrum presence. We handle every stage of the audio process—from voice-over recording to music selection and creation, as well as the final mix tailored to the technical specifications of television, radio, and streaming.
We leverage the unique opportunities of each platform, crafting audio campaigns that do more than just resonate; they build an emotional connection with audiences. For instance, with cinema advertising, we design advanced mixes with low-frequency elements (LFE) for large subwoofers and many other specialized techniques!
Learn more about our work, and let’s collaborate on your next campaign.